Hawaiian fishing lures evolved in some of the most challenging and productive pelagic waters on the planet. What works in the Atlantic or Gulf doesn't necessarily translate to the deep blue off Kona or the FADs outside Honolulu.
Most guys spend hours rigging lures, checking tackle, loading the cooler - but they never stop to think about what they're actually trying to accomplish once they get out there. They're preparing for a trip, not planning a hunt.