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Hands at the Tsutomu shop bench working on a taped lure mold, with a finished purple lure head in the foreground

How We Make Our Hawaiian Trolling Lures: From Scrap Lead to the Tuning Box

September 29, 2026

I walk you through how we build every lure at our shop in Hawaii, from the balanced lead insert and the star paper inlay to five passes of paint and the tuning box. It is the same process I showed on camera with the H-1 fish head and the 9 inch Ice Blue Moke Bullet.

Trolling lure skittering across the surface offshore in Hawaii, throwing a small splash

Blunt Bullet Trolling Lures: Why We Shortened the Head and How I Skirt It

September 26, 2026

The blunt bullet is a shorter, fatter bullet head we designed to skitter along the surface. Here is when I run it, why I put two skirts on it instead of three, and the 7 inch skirt trick that squeezes more action out of it on a small boat.

Tsutomu trolling lure with a clear bullet head and a blue, pink, and silver skirt laid out on the covering board with the water alongside the boat

Hook Placement for Trolling Lures: Why I Don't Try to Hide the Trailer Hook

September 23, 2026

I get asked all the time whether the trailer hook needs to hide inside the skirt. It does not, and there is a good reason: marlin swat the back of the lure first, and a hanging hook that flops at trolling speed looks like a fish tail. I also cover when to size up from 9/0 to 11/0 and 10/0 hooks based on skirt bulk.


How to Find Ahi Before You Leave the Dock: My Pre-Fishing Intel System

How to Find Ahi Before You Leave the Dock: My Pre-Fishing Intel System

September 14, 2026

I spend two to three days before every trip calling my network, logging positions, and picking a zone. The intel you gather before you leave the dock is what separates a consistent fisherman from someone who just goes looking.

A rigged Tsutomu trolling lure lying on the covering board with its leader coiled beside it

Wings on Hawaii Trolling Lures: What They Do and How to Make Them

August 26, 2026

A wing gives the lure the wide flat profile of a flying fish, and that extra movement gets bit. Here are the exact sizes I cut for every lure we run, the relief cut most people skip, and how I tie wings on so the knot disappears.

What Makes Hawaiian Fishing Lures Different (And Why Local Fishermen Swear By Them)

What Makes Hawaiian Fishing Lures Different (And Why Local Fishermen Swear By Them)

March 26, 2026

Hawaiian fishing lures evolved in some of the most challenging and productive pelagic waters on the planet. What works in the Atlantic or Gulf doesn't necessarily translate to the deep blue off Kona or the FADs outside Honolulu.