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Hands at the Tsutomu shop bench working on a taped lure mold, with a finished purple lure head in the foreground

How We Make Our Hawaiian Trolling Lures: From Scrap Lead to the Tuning Box

September 29, 2026

I walk you through how we build every lure at our shop in Hawaii, from the balanced lead insert and the star paper inlay to five passes of paint and the tuning box. It is the same process I showed on camera with the H-1 fish head and the 9 inch Ice Blue Moke Bullet.

Two ahi on deck with Tsutomu trolling lures

Bullet vs Invert: Choosing the Right Trolling Lure Head Shape

July 24, 2026

A bullet runs anywhere in the spread with that skittery side to side S-turn. An invert runs straighter, pops, smokes, and stays down longer. Here is how I choose between them, and where the cut face fits in.

What Makes Hawaiian Fishing Lures Different (And Why Local Fishermen Swear By Them)

What Makes Hawaiian Fishing Lures Different (And Why Local Fishermen Swear By Them)

March 26, 2026

Hawaiian fishing lures evolved in some of the most challenging and productive pelagic waters on the planet. What works in the Atlantic or Gulf doesn't necessarily translate to the deep blue off Kona or the FADs outside Honolulu.