I run all 9-inch lures during ahi season and nothing smaller, and the reason comes down to bycatch. Here's the spread I've been running for four years and why bullets and inverts stay where you put them in rough water.
I walk you through how we build every lure at our shop in Hawaii, from the balanced lead insert and the star paper inlay to five passes of paint and the tuning box. It is the same process I showed on camera with the H-1 fish head and the 9 inch Ice Blue Moke Bullet.
A bullet runs anywhere in the spread with that skittery side to side S-turn. An invert runs straighter, pops, smokes, and stays down longer. Here is how I choose between them, and where the cut face fits in.
Hawaiian fishing lures evolved in some of the most challenging and productive pelagic waters on the planet. What works in the Atlantic or Gulf doesn't necessarily translate to the deep blue off Kona or the FADs outside Honolulu.
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