FREE U.S. SHIPPING ON ORDERS OF $150 OR MORE

Two ahi on deck with Tsutomu trolling lures

Bullet vs Invert: Choosing the Right Trolling Lure Head Shape

July 24, 2026

A bullet runs anywhere in the spread with that skittery side to side S-turn. An invert runs straighter, pops, smokes, and stays down longer. Here is how I choose between them, and where the cut face fits in.

When to Use Which Ahi Lure: A Hawaii Seasonal Guide

When to Use Which Ahi Lure: A Hawaii Seasonal Guide

April 10, 2026

Ahi don't behave the same way year-round. Water temperature, bait migration, and current patterns all affect what's working on any given day. Here's what we've learned about matching lures to conditions in Hawaiian waters.