The question I get more than any other is some version of "what is your best lure for catching ahi?" And I almost always answer that question with a question. Are you going out there to catch only ahi, and taking the chance of coming home with nothing else? Because for most guys the honest answer is no. You catch ahi, but you also want the mahi, the ono, whatever comes up in the spread.
So here is how I think about it. Lures are tools. Screwdrivers and hammers. Or if you are a golfer, you carry a bag full of clubs because every situation can call for a different one. Can you get away with a hammer where the job calls for a screwdriver? Sometimes yes, sometimes no. The head shape is what decides which tool you are holding.
The bullet is the easiest lure in the box to run. It does not much matter where you put it, front of the wave or back. It is not going to tangle your gear. Put it in the water, get it in the general spot, and let the lure do the work.
The bullets I like stay in the water for the most part, then come up, do a skittery S-turn, and slide back under. And if you are thinking specifically about tunas, consider that basically all the old school Japanese feathers are bullet shapes. A cedar plug is another old lure, and that is a bullet shape too. That shape has been catching tuna since before any of us were doing this.
The invert is the bullet's straight-running cousin. That really blunt head makes the lure run a lot straighter than a bullet. Where a bullet works side to side, an invert goes straight up and down. You get more pop and more smoke out of it, and it will get down and stay down longer than a bullet will.
Like the bullet, this is a shape I would run in pretty much any situation.
A lot of days my spread starts with a bullet on one corner and an invert on the other. Or a bullet on one rigger and an invert on the other, and vice versa the next day. These two lures will keep you out of trouble, especially if you are starting out, and they will catch you pretty much everything you need.
A cut face lure will splash, churn, zig, and zag a lot more than the other two. When the water starts to get nicer and I want a little more action out there, I will put a cut face or two in the spread.
Here is the thing about a cut face. It might not get bit as much as your other lures. But as the boat drives by, the fish are most likely looking at your boat, and the action of the cut face draws their attention into the rest of your lures. A lot of times the lure the fish actually bites is not the lure it saw first. So think of the cut face as a teaser with hooks in it. And if you are seeing a lot of surface action, more action in the spread is usually the right call.
Some days you want something smaller. Some days you want something bigger and heavier. Some days you want more action, some days less. And some days you want multiples of the same style, in the same color or different colors.
Just make sure your lure box is well stocked, so when the day shows you what it is, you have the right tool for it.
Want the full spec-sheet rundown of every head shape and where each one runs best? Read Trolling Lure Head Shapes Explained: How to Choose the Right One.
If your box is missing one of these shapes, you can see everything we pour in the lures collection.
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I walk you through how we build every lure at our shop in Hawaii, from the balanced lead insert and the star paper inlay to five passes of paint and the tuning box. It is the same process I showed on camera with the H-1 fish head and the 9 inch Ice Blue Moke Bullet.
The blunt bullet is a shorter, fatter bullet head we designed to skitter along the surface. Here is when I run it, why I put two skirts on it instead of three, and the 7 inch skirt trick that squeezes more action out of it on a small boat.
I get asked all the time whether the trailer hook needs to hide inside the skirt. It does not, and there is a good reason: marlin swat the back of the lure first, and a hanging hook that flops at trolling speed looks like a fish tail. I also cover when to size up from 9/0 to 11/0 and 10/0 hooks based on skirt bulk.
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