• Get More Blood in the Box

    Our lures are handcrafted & proven worldwide

    All Lures

  • Handcrafted Tools

    Big game lures made in Hawaii individually poured, shaped, fine tuned and polished to perfection

    SHOP NOW

  • Tsutomu Gear

    Original designs for on and off the water. 

    SHOP NOW

Since 2010, TSUTOMU has been fueled by passion, innovation and longstanding love of the ocean. To start, each handcrafted Tsutomu lure is individually poured, shaped and fine tuned to perfection. Created locally in Hawaii and proven worldwide as some of the finest trolling baits around.  Our line of Tsutomu gear is inspired by the lifestyle of any ocean lover, but particularly fishermen and women. 

Check out catches from friends on IG @tsutomulures
#tsutomulures #tsutomugear #hawaiifishingcompany

Wholesale inquires welcomed

Tsutomu Philosophy

Tsutomu Philosophy

Legacy

Generations of fisherman and a passion for the sea, the proof is in more blood in the box.

View all
Variety

Our new collection is online & available through local retailers across the state.

Shop now
Gear

Our full line of Tsutomu Gear includes, hats, shirts and lifestyle items for the whole family.

View all
Strikes

Special edition items and limited packs pop-up regularly. Mailing list crew usually hear it first.

Sign Up Now

STAY CONNECTED

Be amongst the first to get the scoops on limited releases, early pre-order items & other news.