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A bullet runs anywhere in the spread with that skittery side to side S-turn. An invert runs straighter, pops, smokes, and stays down longer. Here is how I choose between them, and where the cut face fits in.
Ahi hit hard and they're not shy about chasing a lure. But the wrong headshape, color, or size and they'll swim right past. Here's what actually works in Hawaiian waters.
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