7" Ali'i Fish Series: Milky 2.0

We call this skirt combo Milky Magic, and these days you'll hear it called "Milky" all over Hawaii.

This was one of my dad's everyday colors — he ran it on his long rigger on a $9 chrome head. My dad was a meat fisherman. He was out there to enjoy the ocean, catch food for his family, and sell whatever extra he had. He wasn't particular about what he caught; he just wanted to catch, and everything ate this color.

I've caught most of my biggest Ahi on this lure, and it's still one of my top choices for any species.

• Proven Performance: Nearly 20 years of trophy catches across Hawaii and beyond — Milky Magic has earned its name as one of the most trusted colors in the water.
  
  
• Authentic Hawaiian Craftsmanship: Handcrafted in Hawaii by a family-owned business, built to the same standard my dad fished with.
  
  
• Risk-Free Purchase: Backed by our 30-day 100% Money-Back Guarantee — more than a lure, it's a tool you'll be proud to own.