NEW! 7" Ali'i Fish Series: Disco Silver

Ever wonder what lure color serious commercial fishermen ask for most?

Here's a secret: Many top captains and commercial fishermen ask me for an all silver lure.

Here's why silver works so well:

• Mimics real baitfish - Sardines, anchovies, flying fish all flash silver

• Reflects light at any depth - Stays visible even 100+ feet down

• Works in any water condition - Clear blue or slightly murky

• Very versatile - A silver head matches any of your favorite skirt combos

• Triggers predatory instincts - That flickering flash triggers fish to strike

We've taken this knowledge and insight and created the ultimate silver lure "The Silver Disco."

With this lure we've turbo-charged a metallic silver base with broken mirror pieces to replicate the shine and flicker of a silver baitfish. We matched this with a heavy silver fleck skirt combo for a completely crazy flash.