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Discover the beauty of Tstuomu Lures and let us help you put more blood in the box...
Established by Garrett Lee in 2010, Tsutomu Lures is fueled by his passion, sense of innovation and longstanding love of the ocean. Fishing, diving, surfing or just being near the sea is his way of life. With the establishment of Tsutomu Lures, everyday he is living the dream.
Tsutomu Lures produces high-quality handcrafted big game lures made in Hawaii. Each lure is individually poured, shaped, fine tuned and then polished to create some of the finest trolling baits around. Our custom fish head inserts are a beautiful alternative to the standard tinted shell models and fish eat them up.
Created locally in Hawaii and proven worldwide, these lures are fish catching works of art that will be a great addition to your trolling pattern. Tsutomu Lures also offers gear, including t-shirts, hats, hoodies, shorts and other lifestyle items. Our original ahi logo was created by local artist, Mark Mizumoto and continues to be an OG favorite for everyone.Â
In 2016, the company grew with Keola Hayes joining the team. As our team and collection of items we were developing grew, we decided we needed to update our logo. After a lot of late night "conferences" over beers and hours on the water, Tsutomu Lures adopted the anchor.  Here's the thought and meaning behind it.Â
The sea is within us all.
Whether you are a fisherman, sailor, surfer, diver or just enjoy sitting at the edge of the ocean taking in the serenity - the sea moves us. A timeless symbol of our seafaring heritage is the simple anchor.Â
The Tsutomu anchor is symbolically upside down as it represents our unwillingness to sink - no matter what. Perseverance and striving for excellence will always be a foundation for our company. This motto stands behind everything we produce and deliver to you as our customer.Â
We stand behind it 100%.
As Tsutomu Lures continues to grow within the market, to develop and test new lure designs and to build our product lines, these values remain at our core:
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Professional charter captains who trust Tsutomu lures to put fish in the boat.
TwoConchsSportfishing
"My good buddy Captain Matt from Block Island linked me up with you guys and I couldnât say more about the customer service and the craftsmanship that goes into your lures. I have plenty of success down here in the Keys using them I canât wait for this offshore season that is just beginning. I'll be out there pulling around some of these baits and seeing what else I can get into with them."View Charter
Reel Addiction III
Hawaii
"I run Tsutomu lures because they make exactly what I need - custom weight, cut, and style. The crew at Tsutomu is always willing to go the extra mile for their customers, especially when it comes to specific colors. Even their standard lures are awesome. If you haven't tried one, you need to get one and see for yourself. I've always been a fish head guy, so in my eyes it's the perfect lure. I stand by this product 100%."View Charter
Cormorant
Kona, Hawaii
"I run Tsutomu lures because they consistently produce and Garrett is always willing to work with us to try new ideas, shapes, weights, colors, etc⌠Iâve run them for years on both the charter boats Iâve run as well as on my skiff and they catch fish!"View Charter
Bad Company
Kona HI.
"I've always been a proponent of "made by fishermen for fishermen" - fishing Kona for over 35yrs I've seen all the other names/shapes come and go - catching fish, making memories, personal bests and catching fish for our clients is the goal every time we leave the dock - Tsutomu Lures have been a consistent and constant producer for us day in and day out!!!"View Charter
Kuâuipo Sportfishing
Kailua Kona Hi
"Iâve fished a lot of different lures over the years, but Tsutomu lures truly stand out. The build quality is excellent, the action in the water is perfect, and most importantly - they consistently produce fish."View Charter
Hula Charters
Block Island RI, Florida, Costa Rica
"If itâs gonna be an offshore trip I never leave with out a full clip of Tsutomu Lures. Iâve been using them for going on 20 years and even have some of the originals. They catch and they hold up catch after catch."View Charter
Beast Mode Sportfishing
Kona, Hawaii
"The finest hand made lures out there."View Charter