NEW! 7" Ali'i Fish Series: Disco Ice Blue

Introducing the Ice Blue Disco—the newest addition to our acclaimed Disco Series. We've taken our legendary Ice Blue pattern, renowned for its proven fish-catching power, and elevated it with our signature hand-applied glass mosaic treatment.

This stunning combination delivers the trusted effectiveness of Ice Blue with an explosive flash that commands attention in any water condition.

The Disco Series represents our most meticulous craftsmanship. Each lure begins with carefully selected glass that we hand-break into precisely sized fragments. These shimmering pieces are then strategically arranged to maximize light reflection and flash, with each fragment individually placed and secured by hand.

This intricate process demands exceptional attention to detail, patience, and skilled craftsmanship—but the results are truly spectacular lures that create unmatched underwater flash and attraction.