7" Ali'i Series: BLACK/PURPLE

We're thrilled to unveil the latest addition to our Classics Series – a exciting new insert design that pushes the boundaries of what you've come to expect from us. 

While the look is bold and fresh, you'll find the same trusted hardware and proven shape that made our Ali'I Blue Frost and Icee Glass lures your go-to choices on the water. We've taken our top-performing design and given it an aesthetic upgrade that'll turn heads both in and out of the water.

• Proven Performance: Hawaii's favorite handcrafted big game trolling lures, consistently producing trophy catches worldwide for almost 20 years!
  
  
• Authentic Hawaiian Craftsmanship: Proudly made in Hawaii with strict quality standards. Thank you for supporting a family-owned business that manufactures in Hawaii and upholds traditional values of excellence.
  
  
• Risk-Free Purchase: Try Tsutomu with our 30-day 100% Money-Back Guarantee. More than just a lure, this is a handcrafted tool you'll be proud to own and use.