7" Ali'i Fish Series: Disco Red

$ 83.95

If you know the now famous "Milky" skirt combo, then you'll love this one. The "Milky" was my dad's color combo, every copy you see is a play off my dads lure and this one was also his top choice.

For as long as I can remember, my dad ran this exact combo on his long corner—a red cracked glass JC's bullet—and that lure destroyed all fish. Everything big, small, and medium ate this color, and I hated it. As an up-and-coming lure maker focused on detailed fish inserts, this red lure looked too simple to me. I couldn't understand why something that plain worked so well.

We ran that lure until it was so broken it didn't work anymore, and my dad asked me to make one to replace it. I even ran one just like my dad's when I first started captaining my own boat, but as I gained confidence I moved on to other colors. I tried many times over the years to make a red lure I was happy with, but could never get it right—so this fish-slaying color combo sat dormant until now.

When we created the Disco Red, all those great memories of fishing with my dad came rushing back, and I knew exactly what skirts would be perfect for it. As I write this, I can see the red and white of this lure cutting through the water right before we gaffed a fish, the smiles on my dad's face, and the laughing and cheering from the memorable catches we shared.

Give this one a try—I know you'll make these memories too.